Lansinoh Acquires Soothies Gel Pad Line for Breastfeeding Moms

Gel Pads distributed by Puronyx. Soothies Gel Pads will be folded into the Lansinoh portfolio of products, and sold nationally as "Soothies by Lansinoh Gel Pads."

The Soothies transaction extends Lansinoh's strategy to expand its product line through acquisition and internal product development efforts addressing the growing market for breastfeeding products and accessories. Soothies by Lansinoh Gel Pads will be available at the manufacturer's suggested retail price of $12.99.

Every breastfeeding mother has her own individual needs and preferences. Some mothers will prefer Lansinoh HPA([R]) Lanolin ointment; some will prefer Soothies Gel Pads.

How to Use Lansinoh Lanolin

Executive summary about Lansinoh Lanolin by Rose Kivi

Lansinoh HPA Lanolin is a moisturizer designed to soothe nipples that are sore from breastfeeding.

Instructions:

1.       Wash hands with soap and water. Dry hands with a clean towel.

2.     Squeeze a pea-size amount of Lansinoh onto your index finger.

3.     Massage Lansinoh gently onto both nipples.

Lansinoh Laboratories, the company that markets Lansinoh HPA Lanolin, uses a modified form of lanolin in the product, which they claim makes the product safe for use in people who are normally allergic to lanolin.

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